whats another word for content marketing

Video content (again, longer content OK if useful, otherwise keep it short).

Video (longer lengths & more detail, if useful).

We’ve outlined some of the key features and preferences across different age groups but what types of content do these translate to?

Enjoy visual and interactive experiences.

Often enjoy whatever is most popular as they will be embracing this first.

Used to changing media, apps and content.

Articles or written content should be short and concise.

Brevity is key – want information quickly.

Large internet users and can regularly multi-task so content needs to be attention grabbing.

Enjoy comparisons and reviews/ testimonials.

Mixture of mobile, tablet and desktop consumption.

Primarily desktop-driven or tablet driven (less mobile).

Simplified design – want to find out information easily.

Consume printed materials but also still actively online (and will keep rising).

Place importance in accuracy to detail and ease of use.

These can then be translated into types of content that meet these qualities. Generation Z, or iGeneration (Teens & younger) What content features are most valued?īefore looking at the type of content, we need to understand how age groups like to consume information and the features that appeal to them the most. Millennials, or Generation Y (18 – 34 years old)

Generationsįor the sake of this article we are focusing four different age group generations:īaby Boomers (Roughly 50 to 70 years old)

While your target audience could be segmented in a number of ways depending on your product or services, such as job title or location, we want to have a look at what types of content can appeal to different age groups. With such a variety of content types available for marketers, it’s important to pick the right types of content for your target audience for maximum benefit. Content marketing can be time-consuming so it’s important to know which types of content works best for your target audience. But which types of content are most suitable for different age groups? One size does not fit all

Today marketers have a wide choice of different content types to create from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups? Categories B2B, Content, Research, Technology Share: What Marketing Content Do Different Age Groups like to Consume?

Whats another word for content marketing